Supplement
Protein-The Next Level
HydroWhey Peptides are turning the landscape of protein supplementation. Read on to find out more
Bodybuilders and their fixation with protein powders continues and with good reason. Pro-teins form the building blocks of muscle and have to be consumed in adequate amounts to facilitate building of new muscle.
HYDROLYSIS: This is the process of enzymati-cally breaking down protein into shorter chains called peptides which are absorbed much fast-er. This is highly desirable post workout as you need the protein as fast as possible for muscle growth and repair. Peptides or Hydrolysates can be obtained from whey, soy or wheat. Whey hydrolysates are preferred over soy and wheat due to superior bioavailability as well as its superior BCAA (branched chain amino acids) profile.
HYDROWHEY®: HYDROWHEY®is a multi frac-tionated, selective chain length hydrolysed whey protein isolate. It begins with whey isolates as the basic raw material (which is actually the finished product in many of today’s whey isolate powders) and then selectively breaks it down into selective chain lengths known as di (two), tri (three) and oligo (multi) peptides to obtain the fastest and pur-est protein known to mankind. SIMPLY PUT, IT IS
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Evolution of protein powders
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over the decades
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(1960’s & 70’s)
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First
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Primarily skim milk powder, malt & sugar based weight gainers. High carbs, sodium & lactose.
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Not merely protein powders, but more like today’s growing children protein powders
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generation
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(1980’s and early 90’s)
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Second
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Skim milk powder and soy based protein formulations. High in lactose, sodium, fat.
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Low bioavailability, high carb content
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generation
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(Throughout 1990’s)
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Third
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Whey protein concentrate based products. High sodium, lactose and fat content. Some
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unwanted carbs. Good BCAAs profile, good bioavailability
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generation
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(2000 to current date): Whey protein isolate based formulations, either made up entirely of
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Fourth
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whey isolates OR whey isolate/ concentrate blends. High protein %, low sodium, lactose, fat &
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carbs. Good BCAA profile and high bioavailability. Good flavoring systems, fast absorption
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generation
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(2009 & beyond)
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Fifth
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Multi-fractionated, selective chain length hydrolyzed whey protein isolates, a.k.a HYDROWHEY®
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generation
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PROTEIN IN ITS PUREST EXPRESSION.
Many products contain whey peptides but these are always hydrolyzed from whey protein con-centrate (WPC) which has its own disadvantages. HYDROWHEY® is the only product which ex-tracts its whey peptides fully from ultra-pure whey protein isolate as the one and only source.
Hydrolyzed whey peptides are very bitter and hence most companies, who add them to their formulations, add them in very small quantities to maintain the flavor. Moreover OPTIMUM NU-TRITION (ON) is the only company who add the HYDROWHEY® peptides to their industry lead-ing product- 100% WHEY GOLD STANDARD.
PLATINUM HYDROWHEY®- This is the fast-est, purest and most advanced whey protein ON has ever developed. It is FULLY made up of HYD-ROWHEY®, not just small quantities like in their previous formulations. That’s because backed by GLANBIA Nutrients Inc (Ireland), which is the in-dustry’s largest whey protein isolate manufacturer, ON has cracked the flavor code on these whey peptides by developing a category of peptides known as ACTITOR®, which although fully hy-drolyzed, have no bitter after taste. To achieve this,
“platinum hydrowhey® isabsorbed so fast, that you can feel it working within seconds of taking the product. in fact, you need to consume just half
the quantity of protein from hydrowhey® than you would from any other protein”
ON had to use a complex flavoring system which was until now considered impossible by industry standards. PLATINUM HYDROWHEY® is ab-sorbed so fast, that you can feel it working within seconds of taking the product. In fact, you need to consume just half the quantity of protein from HYDROWHEY®than you would from any other protein powder.
Today’s most advanced Whey Protein Isolates are the starting raw materials used for PLATI-NUM HYDROWHEY®. These whey protein isolates are purified further, hydrolyzed and then enhanced with almost 9 g BCAAs and 100 mg of digestive enzymes per serving!!!
What does this mean to the end user–THE PUREST, FASTEST, MOST ADVANCED WHEY PROTEIN EVER!
Samit Gupta SPN, CFT (ISSA), is the Managing Director of NEULIFE STORE and a specialist in performance nutrition. In 1997, NEULIFE was the first company to introduce sports nutrition products in the Indian market and today represents many of the major American brands in India. You may send your queries on nutrition or bodybuilding to info@neulife.in